The fashion e-commerce industry is driven by selling a lifestyle to its customers. The visuals aim to create a sense of aesthetic which is not only aspirational but highly appealing for immediate purchase decisions. Lookbooks have long been used by retailers to showcase their collections, suggest secondary product purchases or pairings and exude the style associated with the brand.
The digital lookbook has become a predominant feature in fashion etailers. It is a combination of high-quality photography and visual storytelling, that drive the shopping experience.
Here are 4 quick tips to keep in mind while creating a lookbook, to attract potential customers:
1) Develop a sense of storytelling.
Visual marketing without a great story is like driving a car with your eyes closed! A story not only builds the foundation for the aesthetic, but also creates brand ROI. It creates loyalty, trust and contributes to the success of the brand. A great lookbook is not just a collection of clothes, but a medium to build a connection with the customer. Have a story strategy that makes the lookbook instantly shareable thereby driving organic engagement.
2) Have high-quality product images.
We have time and again stressed on the importance of high-quality images, because they can make or break a fashion brand! 46% of marketers say that- photography is critical to their marketing strategies! Investing in professional photography to deliver superior images is a must. Make sure each photo is lit well, is crisp, clear and showcases the necessary information about the product. Post-processing such as Image editing plays a key role here in enhancing the product’s focus and clarity. Image edit does a fantastic job at editing images in less than 30 mins for faster output!
3) Keep it simple and uncluttered.
Simple works best. Avoid cluttering the look to push secondary purchasing. Photographs in the white background are ideal for lookbooks as the product takes centre stage and it’s features directly hit the consumer’s eyes. Keep it minimal, establish a clear and cohesive aesthetic flow. Do not overwork the lookbook in order to stand out from the crowd. The straightforward approach guarantees results.
4) Know your target audience well.
Different folks, different strokes. A lookbook for a “Summer Essentials” season wear would be significantly different than an ethnic wear one. Understand and analyse your target audience well before creating a lookbook. Incorporate an interactive browsing experience via various view modes, styling options and engage the users by holding their attention. An ideal lookbook should be able to create an impression within the first 3 seconds!