An e-commerce retailer’s business is primarily driven by the visual appeal of its product offerings. Customers browse stores on a variety of devices and data speeds, and expect the images to load faster than ever. Image search accounted for over 21.8% of search in 2017. Here is where image optimization plays an important role in pleasing customers and sales. Google’s coactive algorithm approach on content and images, means that retailers have to use a combined SEO perspective.
Here are 5 ways to optimize product images online, to get you started.
1. Use only high-quality images
Once a customer is presented with blurry, low light, low-quality product image, they will disregard all purchase decisions. It is critical to capture every square inch of available screen space with high-quality images which not only load quicker, but are sharp and clear. Pages with quality visual assets are given a boost on Google, so make sure to edit your images to the best output. ImageEdit can give your image SEO a leg up, with crisp edited images in under 30 mins!
2. Name images wisely
A major part of image SEO lies in optimizing the images with the relevant keywords and phrases. Describe your product images wisely. Instead of just using – DCM01.jpg to describe a shirt apparel online, use White Shirt With Cuffs. Jpg instead. Search engines when crawling, not only look for descriptive text on the page, but also the image file names. Find the most common search pattern from a customer’s point of view and capitalize on it.
3. Maintain optimal image dimensions
Customers are impatient. For nearly 50% of them, purchase decisions are based on image load time. Not only this, Google considers “load time” as one of the ranking components in the algorithm. The key lies in not sacrificing quality over quantity. Choose your file formats (JPEG works best) and keep images under 70kb for optimal load time.
4. Optimise the thumbnails too.
Thumbnails are the gateway to the potential customer and more often than ever- they will encounter these before browsing through that particular category offerings. If these thumbnails load slowly, chances are that, the customer has already moved on. Choose lower file size and optimize their descriptive attributes too. The aggregate time saved in load time is critical for customer acquisition.
5. Create an image sitemap
Etailers are finding increasingly decorative and flashy ways to differentiate their layouts and experiences and this is where image sitemaps are a must. Google’s web crawlers can’t seek out unidentified images and a sitemap guides them in the right direction. Use Google sitemaps to give the algorithm more information about the images, add specific tags and create a unique sitemap for better optimization.